Known for her insight into naming, branding, and marketing, Elizabeth Goodgold comes to prepare us for the New Year by offering secret branding strategies that will help each of us to stand out from the sea of similarity. Liz is CEO of The Nuancing Group, a brand identity consulting firm that helps companies understand the nuances of naming and branding. Her clients include Sharp HealthCare, Somaxon Pharmaceuticals,  and Proflowers.com. Her book, The Best of the W orst – The Duh! Marketing Awards compiles with humor and energy some of the all-time great marketing blunders.