Elza Maalouf, President of Integral Insights consulting Group, was born and raised in the Middle East where she worked as an attorney and corporate executive. Elza has won wide acclaim with Arab and American leaders for her developmental consulting work based on cross-cultural dynamics independently and also in conjunction with Dr. Don Back. She will address the conflicting forces impacting the modern Arab identity and the emergence of new value systems, opening opportunities for professionals and politicians in America to work effectively with their Middle Eastern counterparts on global solutions.